Tuesday, February 8, 2011

People: The Zappos Core Element Explained by Marc Accetta

It was during a business and personal development training seminar that Marc Accetta first encountered Tony Hsieh, one of the most highly-regarded online marketing experts worldwide.

From Marc Accetta


Tony Hsieh is the CEO of Zappos, an online clothing and accessory store. Hsieh confessed to Accetta that he was concerned when Amazon showed interest in acquiring Zappos. Besides the company’s sentimental value, Zappos was built through hard work and key values that have been fundamental to the company’s success. These key values are known as The 10 Core Components of Zappos Culture - the guiding force behind every Zappos employee and the basis of every decision made by the company.

From Marc Accetta


The Zappos’ culture emphasizes on one core element: The People. Marc Accetta observes that the culture is built on the company’s high regard for every single member of the Zappos workforce – from executive management down to each and every employee.

Chip Conley’s book “Peak,” is one of Hsieh’s greatest influences. The book was inspired by Abraham Maslow’s hierarchy of human needs, which Hsieh had narrowed down to three parts: a job, a career, and a calling. The three parts have served as Hsieh’s guide in focusing on the talents his employees possess and keeping them true to their calling.

After Amazon acquired the company in 2009, Tony continued running Zappos as CEO, making sure that the 10 Core Components are upheld and that the people never lose sight of their calling.

More about the Zappos phenomenon can be found at www.marcaccetta.com .

From Marc Accetta